Personal Finance Intelligence – Behavioral Analytics for Engagement

Built AI-powered behavioral models to identify high-potential customers, link entity structures, and personalize financial offerings. 

A bank wanted to uncover hidden customer opportunities by analyzing spending behavior, mapping entities, and scoring wallet share. 

Group

Business Challenges

  • Dormant high-value customers not identified
  • No segmentation of behavior-based risk or opportunity
  • Disconnected transaction systems across verticals 

Plenum’s Solution

  • Mapped customer behavior using NLP and geospatial clustering 
  • Scored wallet share and churn probability
  • Used graph-based entity linking for holding company mapping

Key Capabilities Used

  • Customer Behavior Segmentation 
  • Entity Relationship Mapping
  • Wallet Share Intelligence
  • Predictive Analytics

Outcomes & Impact

Increased personalized product recommendations

200+

Activated dormant high-value customers

50+

Identified holding companies with cross-sell opportunities

Technologies

Implemented

Momentum AI

GraphFrames

Geospatial ML

Power BI

SecureGPT

What Our Clients Say

As an ERP company, Plenum is trusted by professionals for insight-driven design, branding, and innovation.

Plenum showcases deep knowledge and a thorough understanding of every project they undertake. Their expertise allows them to anticipate challenges and provide effective solutions, ensuring smooth progress. This strong foundation, combined with clear communication, enables them to deliver high-quality results well ahead of schedule.

Khalid Abi Kahlil

CTOO SCB Bahrain

Plenum is one of the most professional and reliable companies. They are fully transparent throughout every project and consistently deliver well ahead of schedule. Their commitment to clear communication and timely completion truly sets them apart

Shehrazade Hasan

CTOO SCB Qatar 

Discover Our Blog Articles

Stay updated with our ongoing blogs inclusive of tips, case study examples and expert views around the usage of AI, cloud services and ERP solutions to support business growth and operational effectiveness.