Unified Retail Experience – ERP-Integrated eCommerce & Mobile App Platform
Launched an ERP-integrated eCommerce store with inventory sync, customer segmentation, delivery tracking, and loyalty logic.
A retail group needed to digitize its physical store operations by launching a B2C online store connected to its back-end ERP system.
Business Challenges
- Lack of real-time stock sync between retail and online store
- No digital loyalty or customer tiering logic
- Manual delivery tracking and promo code reconciliation
- Inconsistent UX across web and mobile
Plenum’s Solution
- Launched WooCommerce store integrated with Dynamics 365 backend
- Built custom APIs for product sync, delivery updates, and loyalty logic
- Enabled geo-based delivery charge and time slot selection
- Developed cross-platform mobile app with login, cart, and payment features
Key Capabilities Used
- WooCommerce-D365 integration
- Geo-delivery & promo engine
- Digital loyalty & wallet logic
- Mobile app with payment gateway
Outcomes & Impact
Boosted customer acquisition via loyalty & wallet offers
Reduced cart abandonment with seamless checkout
100%
Real-time inventory sync reduced stockouts
100%
Improved customer retention through segment-specific campaigns
Technologies
Implemented
WooCommerce
WordPress
REST APIs
Microsoft Dynamics 365 BC
Flutter Mobile App